Teenage darts ace Luke Littler could earn ‘up to £10,000’ a night by doing after-dinner speaking engagements after being signed to agency Champions as he looks to cash in on his meteoric rise to fame.
Littler, 17, has joined the speaking agency in a move which could soon see him sharing his secrets on how he has already raced to the top of his sport.
In another sign of him harnessing his now national brand, the darts prodigy has also taken steps to trademark his nickname, Luke The Nuke.
It comes after the Warrington-born teenager became the youngest-ever player to reach the World Darts Championship final in January.
Littler didn’t come out on top on that occasion, but still took home a cool £200,000 in prize money – and could soon be set to add up to £10k per speaking engagement to that pot, the Sun reports. He is thought to have amassed in the region of £650,000 in prize money already in the first five months of this year.
Luke Littler, 17, has been signed by speaking agency Champions to give after-dinner speeches
Littler could earn up to £10,000 per speaking engagement, it was reported on Monday
Sharing the news that Littler had joined the agency, Champions said: ‘Luke Littler is renowned for his incredible performances as a professional darts player, best known for playing in competitions such as the Professional Darts Corporation events.
‘Most recently, in 2024, Luke Littler made headlines as he debuted at the 2024 PDC World Darts Championships, defeating the opposition to reach his first major PDC Quarterfinal & Semifinal.
‘Currently also the PDC World Youth Champion, Luke is making his mark in the world of darts, and solidifying his name in the history books of the sport.
‘Having impressed the world with his talents at just 16 years of age, don’t miss your opportunity to hire Luke Littler to speak about his darts career today!’
Littler has displayed a savvy business mind off the darts circuit too, setting up his own company and applying to the government’s Intellectual Property Office to trademark his famous nickname, Luke The Nuke.
Reports suggest the application would cover a wide variety of merchandise including beauty products such as cologne, soap and deodorant.
But Littler, who already sells his own officially licensed darts, stems and flights as well as darts shirts, also wants to flog everyday clothing such as t-shirts, pyjamas and even ‘Nuke’ slippers.
Littler has displayed a savvy business mind off the darts circuit too, setting up his own company and applying to the government’s Intellectual Property Office to trademark his famous nickname, Luke The Nuke
Littler has also secured a lucrative tie-up deal with fashion brand boohooMAN, who are now one of his shirt sponsors
He already sells a range of officially licensed products including darts produced by Target Darts – whose chairman also runs the firm behind his IPO application
The application was submitted to the IPO by Gravity Brands Ltd, a Harlow-based firm run by businessman Garry Plummer, who also chairs darts firm Target Darts, responsible for Littler’s official range of darts.
His company Luke Littler Darts Limited, has been filed by management firm Zxf Sports Management, which represents a host of darts players including Littler.
Neil Hopkins, of ad agency M&C Saatchi, said earlier this year that Littler could likely command six-figure sums for any sponsorship deals in order to keep his bank balance healthy.
And sports marketing consultant Daniel Tunna said: ‘Luke is a generational darts talent and he’s already achieved remarkable things.
‘If he is at the summit of the darts world for 20 years, he could be well on the way to amassing a £40million fortune.
‘Littler’s talent, combined with smart management, and continued high-level performance, have the potential to make him the highest-earning darts player in the world.’
Littler has already amassed a host of sponsorship deals including fashion brand boohooMAN – and has even appeared in a TV advert.
Representatives for Luke Littler and Champions have been contacted for comment.
